Yes, I think more people are aware of the issues (who sincerely wants to support processed foods when they have the knowledge and means to do otherwise?). But some very pro-ancestral thinkers who come to mind, like Derrick Jensen, argue that seeing small changes like this doesn't mean everyone is ready for the change. Even if the change is necessary.
I am pleased to see that even in places like NYC there are farmer's markets, small community gardens, even supposed sources of raw dairy.
I also know that in North Carolina where I am from, there are more organic-only, and often gluten-free restaurants. One I hope to try when I go home next week is a place that serves grass-fed meat. Exciting!
A good friend of mine cued me in to this, as well: http://urbanadamah.org/ What stands out to me about that is how it brings in people who already have certain values (Judaism, in this case), allowing "going back to our roots" to not be something just for bohemes and radicals.
The real test, I think, will be when people see that it is not just about politics or lifestyle choices, but about getting in touch with what works.