Paleo is definitely becoming more mainstream and less stigmatized. I just picked up a magazine called "Living Without," which, though touted in vegan/hippy markets, features many meat-filled recipes that don't use dairy or gluten (frustratingly enough, very few that exclude both). They have articles from celebs with food sensitivities.

There is also a great website called We Want Paleo http://wewantpaleo.com/ that tracks paleo restaurants and resources, and encourages people to speak up for the desire to have more paleo options when dining out. I'm lucky enough to live in a city where buying CSA (community supported agriculture) boxes full of local produce and meat is easy and convenient.

Many bloggers, like PaleOMG, post easy, healthy recipes, and sell slogan shirts/hats to support the cause. Crossfit is popular here (although I'm not a fan) and the general higher income of people who do Crossfit, translates into higher consumer demand for paleo choices in the community (money talks). I don't know what the future holds for "paleo" as a brand, if it is a brand or something to be sold, but I think that the more documentaries the public watches about the dangers of sugar and processed foods, the more will sway in favor of whole foods.

Sorry, this was a long-ass post.

It can't. As soon as it has its first hit single, Paleo will get embarassingly egotistical off the new fame. Its first album will be hailed as a breakthrough hit, a departure from the norm, but then it will cave to advisors and sycophants. Then there will be embarassing photos, and rumours of Paleo in bed with Atkins, Kruse, and Sisson. They will deny everything. A tell-all book will get written. Britney Spears and Lindsay Lohan will pretend to be involved with Paleo, to revive their careers, but there will be pictures popping up of them at Ice Cream shops, passed out in the Butter Brickle. That cheating Butter Brickle.

By the third release, though, Paleo will have grown up. Wisdom will temper it's decisions, and die hard fans will return to it, claiming a new found respect.

I liked Paleo before it was famous, before it was even written about. I am so hipster.

:)

precisely, documentaries following a "regular everyday normal guy" © doing paleo plus work-outs for some months then before/after pictures and blood tests. "Super primal me".

People are quickly realizing that the SAD thing isn't working. Even people who eat SAD.

I believe (and hope) Paleo will become as "mainstream" as Atkins or the South Beach Diet is in the near future.

i don't care if anyone agrees with my choices. why should i?

i do hope that the trend to more local sourcing of organic food and more humane treatment of animals gains mainstream status and that genetic modification is outlawed. aside from that what others do, believe and eat does not concern me and vice versa.