I'm currently watching "The Men Who Made Us Fat" (BBC2) with my mum and it suddenly struck me how these "fatty, sugary foods" are all called "fattening".
Undoubtedly within the human brain (for most people, who don't know the facts) this strengthens the association of "fat makes you fat", so why don't/hasn't we/somebody try rebranding edible fat?
Much like molten rock under the earth's surface is magma, and above the surface is lava?
I recommend we call eating fat "being awesome."
I eat awesome, like, three times a day.
I got in shape by eating awesome.
MMmmm, this bacon is full of awesome.
Man, pass me some of that awesome filled avocado
Then we can call fat on your body, shit.
I have a lot of shit I need to get rid of.
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