"Will power" has nothing to do with it. I hate the term will power. There are biochemical reasons why people crave foods just like there are biochemical reasons why heroin addicts crave the drugs. What you need to do is play with the foods you eat so that you're adjusting your biochemistry to not crave those foods. Your brain is VERY powerful and you cannot live everyday craving something, eventually you'll give in.

Now, I've never had the kinds of cravings you talk about, so you may be in a different camp than me; but, my recommendation is to just go to 0 sugar, low carb, high fat for a while. Don't count calories, just eat when you're hungry and stop eating when you're full. See how that works for a couple of weeks. And absolutely no fake paleo-treats. That means, just eat real food. Don't try to make paleo muffins, or paleo pancakes, or paleoize any of your favorite not-paleo foods. Just. Eat. Real. Food.

If that doesn't work, then maybe do a little research into Guyenet's hyperpalatability stuff. I haven't been totally sold on the idea, but lots of people have gotten great results from it; and, as I said, I wasn't having the crazy cravings you are so maybe there is something to it, but I never needed it. I think it's not a bad idea to eat low food reward paleo foods. Think of food only has fuel and not something that gives you a high (or low because you feel bad for giving in).

Also, if your cycling and swimming is long-duration cardio type work, that's another input that drives your brain to call for more sweets and carby foods. I'm strongly in the camp that long cardio is no good for you and tends to make people fat (or skinny fat). There are very few healthy-looking people at those long races (except the pros, but they're also not healthy). It wouldn't hurt to maybe cut that out for a while and see what happens. You can always add it back in if you're missing it.

After a few weeks in ketosis I had very little appetite. It doesn't take will power to not eat when your hunger is hardly noticeable anyway. If you haven't tried VLC try it and see if it agrees with you.

I agree with all that miked said. One other thing you might consider is purging all the "bad" food out of your house if you haven't already done so. Sometimes you need to power through to becoming a better fat burner, and not having certain foods around can help.

I know exactly where you are coming from. I used to be a chocoholic. I would crave chocolate (especially anything creamy with chocolate) on an hourly basis. To a point that my co-workers left a special shelf filled with chocolate for me. Just for me!!! Think about it - how embarrassing.

Now, one year later I have no cravings for chocolate. What has changed?

I went to a Chinese herbal doctor who diagnosed me based on my symptoms (and craving chocolate was only one of them). He told me that according to Chinese medicine, I had problems with my liver. That was a big surprise since I had a liver ultrasound AND enzymes done and everything was fine. But as I was filling out "liver" symptoms, all of them were checkmarked by me. Some other problems symptoms of liver problems were irritability, restless sleep, etc.

Basically, chocolate stimulates your liver to work better. Every time you eat chocolate, you stimulate your liver, and then later there is a "crash", when you need more, and a larger dose.

I have solved that problem using a very strict Paleo diet cutting down on sugar (since sugar effects your liver) and special herbal compounds from my herbal doctor.

Each time I don't take my herbs for one or two days, my chocolate cravings come back. Last time I did not take my herbal medicine, I ended up buying chocolate ice-cream, chocolate-cornflakes and chocolate milk.

I know my response is not very scientific, but it is true. Also, what Milked said about biochemistry - it is completely true.

So it is NOT about will power. It is about your biochemistry. You need to work on your nutritional needs. I would recommend doing something for your liver - lemon juice in warm water or milk thistle. You definitely need something.

Going with will power is sort of the wrong way. Will power is limited, and while it will take you most of the way, you're fighting many millions of years worth of evolution with a pre-frontal cortex that's been around for only two.

Best to eat foods that satiate you without will power, and build muscle enough as a drain for excess calories. Chronic cardio, such as cycling and jogging are going to make you more hungry and will lead to more fat gains. Resistance training, walking, and lots of high quality rest are a better way to go.

Going to a higher fat, medium protein, very low carb diet will cause satiation. Fruit (and anything sweet) is exactly what you want to avoid, as they trigger insulin, and insulin is the signal to store the nutrients in your blood into fat and muscle. The more insulin you trigger, the less calories from fat stores you'll burn, and the more you'll store. Limiting carbs to something like 50-100g/day will get you to where you want to go.

Chocolate doesn't have to be the enemy, I'd be more worried about the sugar, and to a smaller extent the milk. 100% baking chocolate is bitter as hell and very satisfying, though you probably want to ramp your way up from 75%, 85%, 90% to the baking stuff. Unless you've got a bad reaction to the stuff, it doesn't have to be a bad thing, just have it earlier in the day - maybe around lunch?

Chocolate cravings might be either copper or magnesium, perhaps supplementing with good quality minerals will help here, especially the magnesium?

There are tricks you can do with black coffee and IF's, though IFs can be problematic for women. However, you could, say have bullet proof coffee for breakfast and nothing else (with lots of coconut oil and a some butter) and find that it cuts down hunger while you avoid any insulin triggering pathways. The coconut oil will also help you adapt and enter ketosis a lot quicker. A little bit of L-Glutamine (maybe 1/4th of a teaspoon) can be used to silence carb cravings. Alpha Lipoic Acid can also help you adjust off carbs.

Don't go too crazy with IFs - I did and found out the hard way that doing this causes an increase in cortisol levels if you do it every day without a break - the coconut oil/high fat diet will kill your appetite, but at the same time, going zero carbs causes cortisol to rise so you go into gluconeogenesis - not a bad thing, except cortisol in chronic form has bad side effects, which blunt fat loss and you wind up burning muscle instead. So do eat some carbs, especially an hour or two after work outs - but stick with safe starches (sweet potato, carrots, white rice, even a ripe banana, etc.)

It takes some time to adjust off carb burning and onto carb burning, and it's a though few days, but it doesn't have to be. Maybe you can start on a long weekend, and hopefully by Monday or Tuesday be in ketosis and start to adapt?

Also, note that if you go low carb, you shouldn't go low salt, but get a good quality sea-salt, not the industrial stuff that only has sodium chloride (and worse, aluminum or other additives.) Maybe supplement with a bit of kelp, or eat lots of shellfish for the iodine.

Congrats on getting off the sugar, that's a huge step. I remember that Robb Wolf had an early episode where he mentioned that one of his clients who was a reformed crack addict said that it was easier to quit crack than sugar! That's a huge step.

Don't worry about what the scale says, it's pretty much useless as it won't tell you if you're gaining muscle, are storing water, or actually burning fat. There are some that do, but they're somewhat inaccurate. Let the mirror and a tape measure, tell you.

Don't be in a rush, it'll happen on its own with lots of plateaus. Fat has some weird properties, which keep its structure as the fat is replaced, by filling up with water, and then sometimes, overnight you'll drop 4-5lbs. see: http://www.bodyrecomposition.com/fat-loss/of-whooshes-and-squishy-fat.html

The biggest problem that makes me overeat is boredom. When I do something interesting, time flies by. I remember how in childhood I never wanted to go home for dinner, wanted to continue playing with guys in the yard.

Hunter gatherers always busy with interesting activities - if they are not hunting, they are playing.

But we are living in the boring homes, working at the boring jobs. Food is like an entertainment for the most of the people.

Probably that's why your boys don't have problems adjusting diets. They have too much happening in their lives already to care about tasty food.

It's not about willpower of course. It's about lack of excitement. But I would say you are on the right path - maybe joining sports team or social group that has meaningful, healthy and challenging activity would help?