I would contact the site and ask them to review the nutrition facts

I'll bet they'll tell you that whoever analyzed their liverwurst (and braunschweiger) didn't check it for vitamin A.

I eat about a pound of US Wellness liverwurst a week. I e-mailed them a couple months ago about this issue. Their response was:

You are correct - beef and especially liver are great sources of Vitamin A. Unfortunately, the lab did not run tests on Vitamins when doing our product analysis. We are working on correcting this, however we need to get through the rest of our product testing first.

In my mind, there's no reason this liverwurst shouldn't be high in vitamin A. I don't know what their exact practices are, but as far as I can tell, they grind up beef trim, liver, heart, and kidney, add some spices, cook it, and form it into a tube.

Googling "is vitamin A stable," I found this:

Vitamin A is relatively stable to heat but is easily destroyed by ultraviolet radiation (as in sunlight).

I feel confident that there are significant amounts of vitamin A in their liverwurst. I can't think of a reason why not.

lol...I never noticed that and I buy 2-4 of those suckers a month. I'm sure Beth is right.