Lets say a fast food drive in chain begin that only served pure paleo foods.
one of the marketing points would be that the food has anti-acne property, and if people eat there everyday for a month, they'd see improvement in their skin.
of course it was also be marketed to anybody who wanted tasty paleo food for a relatively cheap price.
you'd have a conventional drive through, and also an indoor seating area like most fast food places.
there would be different options for different levels of purity- nightshade free, no fruits, high fat, whatever.
do you think it would be successful?
I think people would find "anti-acne" to be a bit hokey. I know I would. More like "health drive thru food that caters to a variety of dietary needs and restrictions" but with a more swish title. As a person with no acne problems, I would not care about it at all. Even if I had acne, I would be pretty suspicious that this is the only thing this food so-called does. As a person with a handful of intolerances and a preference for high fat foods, it would be more interesting.
A sort of high-quality deli grab-and-go would be cool with an option of some take out items heated. I love the Portuguese (and other ethnic I'm sure) deli's where you can just get a roasted chicken (salt and pepper), slices of plain boiled tongue, potatoes roasted only in olive oil, simple pickled eggs, steamed beets, real saurkraut, etc that are just straight up easy-to-grab things on the way home. Some items with a few more ingredients for heat 'n eat would add a little more value to the food.
Another problem with said restaurant would be a high turn over of food waste. A lot of these fast food places sell food full of preservatives so they can store it longer. Ask your local organic food grocer how much food they waste. That is also what contributes to the high cost of organic produce.
Don't get me wrong. if you opened up a paleo food restaurant in my area, I'd probably be one of your best customers. :)
I think if you emphasize that it is a HEALTHY fast food, I would not bring up Paleo. Also, if the food does not taste good, people won't come back no matter how healthy it is.
However, this is the future of McDonalds. In 20 years they will be organic, free-range, grass-fed and additives-free. If you can beat them to it while keeping the prices reasonable - more power to you.
Also, make sure that everywhere in the restaurant there is a food philosophy displayed - foods that are HEALTHY, ORGANIC and FREE-RANGE. Foods that are GOOD FOR YOU. I would not go for acne - but I would mention all kinds of health benefits like "clear skin, great eyesight".
i don't think you can make medical claims about products that don't have a DIN; at least i know you can't in canada without having Health Canada recognize the claim as being true.
it would all come down to $$ i would wager. if cost was in line, you could get people who eat there to like you on FB and tell all their "friends" how their acne miraculously cleared up.
To all acne sufferers... 2 Answers