It's very difficult to disentangle our emotional relationships with food, whatever they happen to be. I'm oversimplifying a bit, but the gist of the science says that our earliest memories and associations are made largely from the amygdala part of our brain, which means our early learning is primarily emotional in nature.

Even if one doesn't have issues around eating, unhealthy relationships with food or eating disorders per se, we do have all the various deep-seated emotional associations with food, being cared for, being nurtured or neglected or lonely or competitive or whatever.

Yep. When i would cave in and eat Oreos, they weren't as good as i remembered (tasted artificial) but for some reason i still couldn't stop until I had eaten half the package. Then I would feel real horrible about myself. Luckily I don't crave SAD food anymore. I crave things like apples and steak and they never disappoint. :)

Try not and feel bad over a glass of wine; some people even argue that it has health benefits. Just try and remember next time you crave that it isn't as good as it is in your head.

Reese's PB Cups used to be the best things ever. After a couple weeks of clean, paleo eating, they just taste fake. (Buuuttttt that doesn't necessarily stop me from eating them -- ugh!)

Factors other than brute taste contribute to your enjoyment of a food. I know I cannot enjoy most unhealthy foods because they make me feel like shit physically and mentally. Perhaps the lessened satisfaction is brought on by mindfulness of the effect these foods are having on your health.

Could be your papate rewiring to ajust to different tastes. I used to love my salads loaded with fatty ranch or bleu cheese or caesar dressing and piled high with croutons, now I like my salads lean and naked. I also used to love milk, but now I find it tastes bland.

I craved in for a craving of a club sandwich. At first I thought I just had a crappy club sandwich but after trying one at another place I've had before and loved it I realized that something had changed.