Would you all agree that this homepage strongly imiplies that ALL their beef is grass-fed? It sure does to me.
So imagine my surprise when I opened one of the packages I bought at Trader Joe's last week, and discovered the words "Vegetarian grain-fed" in small wording on the label.
It's not the end of the world, of course. But I don't appreciate the deceptive advertising. (I also don't understand why a company that goes through so much trouble to tout the superiority of grass-fed cows would have ANY grain-fed beef in its product line!?)
UPDATE: I emailed the company two days to ask them about this, and sent a follow-up this morning. So far, no reply. (How can anyone think that's a good business practice?!)
UPDATE #2: The company never responded to the original email I sent last week, or the follow-up I sent two days later. So today I called and was told that sometimes they will release grain-fed roast beef when grass is "not available." This, despite serveral claims on their website about how all their beef is grass-fed. And you have to read all the wording on the package very closely to make sure you know what you are getting. I'm pretty disappointed in this company, I must say.
Hmmm, looked at the website briefly, and it does seem to imply that the beef is grass-fed. Maybe it's finished on a feed lot and fed grain there? Worth asking the company about the discrepancy between label and website.
All cattle eat grass at some point - even the CAFO animals get weaned onto grass for a little while before going to the feed lot.
Saying that your cattle are "grass-fed" is pretty meaningless unless it's 100% and grass-fed meat is really a specialty item.
Most of the local meat I can get here is fed grass until the last 30 days before slaughter - at that point, they also get grain. They are never confined or treated with drugs or hormones, but they aren't 100% grass-fed either. They still call that a grass-fed animal.
Unless it says it's 100%, it isn't.
They lost my trust last summer. I noticed when they changed their packaging that the dogs tasted like conventional ones and lost the flavor that I liked about them. I wrote a review stating this and noticed that most reviews of 3 or less stars are responded to by applegate with a 5 star review, thus inflating the ratings. Also, at the time they claimed that only the packaging changed, not the recipe. A week or two later, they posted that the new "formula" received higher taste ratings than the old. When I wrote a post calling them out on the discrepancy they deleted the offending comments as well as all mine. This killed my faith in them and I haven't purchased their product since. Why pay a premium for their label if they can't show they can he trusted.
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