I am not going to lie - I got a little excited when I saw the commercial for these...although I knew I shouldn't since there is no way they could be mostly sweet potato or good for you. Do you think these are a step in the right direction for the general public eating SAD or just more deceptive marketing and 'ingredient tweaking' to fool people into thinking they are eating a healthy snack?
Nabisco Triscuit Brown Rice Baked with Sweet Potato Roasted Sweet Onion Crackers
Long Grain Brown Rice, Soybean Oil, Whole Grain Soft White Wheat, Dried Sweet Potato, Onion Powder, Brown Sugar, Sweet Potato Powder, Sea Salt, Sugar, Garlic Powder, Dried Molasses, Natural Flavor, Dried Parsley, Yeast Extract, Distilled White Vinegar, Citric Acid. Contains: Wheat.
EDIT / CLARIFICATION: Sorry I guess I wasn't clear here. I wasn't asking if this was by any means good for or if it was paleo but rather if they are trying to add healthy ingredients to move in the right direction or if it was simply deceptive marketing so people would buy it thinking it is a healthier choice. I should have been more clear I was asking about Nabisco's intent when they created the cracker.
It sounds to me like Nabisco's trying to capitalize on a positive health trend (public interest in whole foods) by adhering to the "letter of the law" while still making processed junk food. I'm not totally convinced that soybean oil is super-evil, but if you think that it is, then both Triscuit types are an immediate fail. I also would not assume that "sweet potato powder" retains any of the virtues of actual sweet potatoes.
The only advantage this might have over any other cracker is that there's less wheat in it. Classic Triscuits are all wheat, but on the other hand they don't have any of the janky artificial flavorings that these have in profusion.