He's probably referenced on this site more than any individual yet he's only had an online presence for 3 months!
- Should he tweet more @garytaubes? What should he tweet about?
- Create a Facebook page for himself instead of his book https://www.facebook.com/whywegetfat?
- Write more and smaller blog posts? What topics are interesting?
- Comment on other people's blogs? Do interviews with other bloggers?
What other advice would you give him?