It's some kind of variation of the chia seed. It's all the rage. Several people have tried to sell me on this. It seems so typical of a new found miracle food with some obscure back story, even though nobody's heard of it.
So I wanted to toss it in front of PaleoHackers like tossing a deliciously helpless rabbit in the middle of a pack of hungry wolves.
People are really pushing this as the very best way to get essential omega 3s.