I have a hard time not eating coconut oil because of the taste.

Any brand I've tried (Spectrum, Tropical Traditions, etc) tasted good. Maybe you just have to keep trying? Some people find the taste to be soapy though. It just might not be your cup of tea.

Also, one idea is to mix coconut oil with butter or some other oil and titrate up the amount of coconut oil until it doesn't taste overpowering to you. Or, try some tropical dishes where the coconut goes more naturally with the flavors. Like a coconut curry, for example.

It's weird, I didn't dig it at all at first. At first I was trying a 1tbsp in the morning thing... could barely choke it down without some gag reflex. Then somehow, maybe after cooking with it a couple of times, the taste grew on me big time. Now I consume a lot of coconut oil, by the spoonful or whatever. I've learned to enjoy the taste in combo with almost anything I'm cooking. Even use it as toothpaste (mixed with baking soda).

Of course the wife hates it so I have to cook with it for separate meals : ( It smells too strongly like Hawaiian sun lotion to be considered food to her.

Brand does seem to matter. I like the Nature's Way and Nutiva brands a lot. I once got the Now Foods version and it tasted straight up rancid, and greasier than the others. But maybe it was just a bad batch, not sure.

There are a couple different kind of coconut oil. If you don't want a flavor sitting around go for expeller-pressed, refined coconut oil. The refining does not oxidize the oil or anything scary like that. It's just a further processing step (some brand do it the cheap, chemical-ladened way but most the ones at Whole Foods and your local co-op will be a-okay). The taste will be gone but those beautiful medium chain triglycerides will still be there waiting for to consume it.

I do like the taste of virgin coconut oil but I don't want the coconut taste in everything so both virgin and expeller pressed are on hand in my kitchen. I use tropical traditions. The gallon buckets are a steal. http://www.tropicaltraditions.com/expeller-pressed_coconut_oil.htm

Try different brands to find the one you like. I use extra virgin, organic Nutiva and find the taste better then other brands I've tried. I love eating it straight from the jar as well as for cooking. Keep persevering!

Omega Nutrition certified organic coconut oil has no flavor or smell. I believe it is a steam process they use. All the health benefits are still there. The virgin coconut oil will have the smell and taste but the plain won't. I love it and have gone through a quart every 3 weeks or so for years. omeganutrition.com Sally Fallon recommends this brand

I can take it in small doses. Soapy, maybe (I feel the same way about macadamia nuts). However, there are some things I like coconut oil on... the weirdest would be using it as a "dip" for beef jerky.

Like it. Maybe love it? Eat it by the spoonful at least as much as I cook with it. I just made a "hot chocolate" with 2 tablespoons cocoa powder and about 1/2 a tablespoon coconut oil. Mmmm, mmm, good!

I love the taste. But I have tried one brand that definitely tasted different, and perhaps more "soapy" (can't remember the name).. So I'd say try another brand, just to be sure? And definitely the good stuff - extra virgin, cold-pressed, organic... i don't really notice its flavor when I cook with it, though.. maybe it's because i like it, so it doesn't stand out for me..

The brands I like: Bali'Sun and Garden of Life - Living Foods..

i dont cook thai style food so often, so i dont have much use for coconut flavor. I prefer french duck fat for meats and mushrooms. Especially organ meats in duck fat are so much more tasty than coconut oil. Also i use clarified butter since its easy to make.

Personally, I rarely cook with coconut oil unless the recipe lends itself to something coconutty like thai or something. I just take it on a spoon right before breakfast and right before bedtime and call it a day.

I was lucky enough to find a brand in my local Meijer called LouAna that has no taste or odor. It doesn't lend what's cooked in it any flavor of any sort.

However, since I can't really vouch for its "paleo-ness" I've started using Ghee almost exclusively where no flavor cooking oil is needed.

I love it BUT I can't fathom using it for fried eggs, for browning meat in for chili, etc. I can eat it straight, use it in sweet stuff, or most ethnic stuff (curries, cooking fajita meat). Coconut oil is great, just not for everything!

I melt a tablespoon or more into a cup and immedieatly mix it with something (very tiny amount also) that masks the taste like cold espresso w/cream, cranberry juice, orange juice, squeeze of lemon..(I don't drink juice, but my hubby has it here)

I drink it down like a shot. I don't like cooking w/ it because I just really don't like the way its tastes either and I have tried all types. I found that melted was easier than the hard coconut oil to consume with my method. I take my morning shot and good to go for hours and hours.

You folks who don't like the taste need to learn to venture out and enjoy other tastes besides just mainland tastes. Coconut oil, if you haven't read, is the best to cook with and the best for your body. I have lived in the mainland all of my life and have now lived in Hawaii for several years. Don't just judge it bcuz you didn't like one brand of it. There are several brands. You can also make deodorant from it DIY! It actually does not clog your arteries as well like all the deep fried crap served back home!