My company is considering offering a paleo foodservice to local cross fit gyms in our area. What type of meals would you want to purchase and what price range would you be willing to pay?
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I think your best bet is to actual poll the people at the Crossfit's you are hoping to service. There are so many different versions of Paleo. I would make up a few menus send them over to gauge interest. Personally as someone that precooks my week's meals for myself and a friend or two occasionally, things that store/reheat well are egg dishes, like egg muffins and crustless quiche and ground beef dishes like mini meatloaves, stuffed peppers and soups/stews made with just about anything. |
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Real pemmican. A single-serving chunk in the vicinity of $3-5 would probably go over well. Larger packages might sell for $15-20. |
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Well made veal stock. |
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I'd be willing to pay 5-10$ per pre-made meal, depending on serving size and complexity...and I'd be happy with any grass-fed meat + side of veggies. |
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Just 2c, I think your target market will be disproportionately male, and I think a big selling point for them is simply assembling the meals, beyond the convenience of cooking. So full meals, including uncooked ingredients (apples, say). Grass-fed, veggies and a fruit would be nice, you'd want to balance for nutrients. No idea on prices, surely you've checked competitors (Weight Watchers, etc). |
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I'd eat any paleo-friendly frozen meal so long as it tasted good and was readily available to me :) and of course if it was a good price! |
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