I just noticed in the last few weeks that the Whole Foods nearest to my house has dropped its per-brick cost of Kerrygold to $2.49, which beats the $2.69/$2.79 that I see at Trader Joe's in the region. In fact I haven't seen Kerrygold cheaper than $2.49, ever!
There was a sticker on the Kerrygold shelf at Whole Foods saying something about dropping the prices of staples, so it strikes me that Whole Foods might recognize that folks who seek pastured butter are stocking up a LOT on pastured butter wherever it's cheapest.
Is your Whole Foods' Kerrygold price suddenly stock-up-price lower?
i'll go check mine this week but the wegman's around my gf's area has it for 2.69. the harris teeter around my way sells the SAME one for 5.99!!! it was so ridiculous that i just started going to the wf near my job looking for the kerrygold and ended buying the lb carton of organic valley pastured butter for 5.49. i haven't bought kerrygold since.
Costco in NYC sells Kerrygold in bulk, not sure of the price off hand, but it is much better than the price per brick at any local store, including WF. I buy other organic butters too, but nothing really matches Kerrygold's richness.
No Trader Joe's where I'm located in FL, and for some reason the only Whole Foods in my town sells Kerrygold for $5.99 a block! I keep checking it and will check it again after reading this, but for now I've been getting it at Publix where it's $4.09 (up from $3.39 before the holidays). That's the cheapest I can find, but it's worth it to me.
I would try some of the Organic Valley stuff, but it seemed like the kind I wanted didn't come in an unsalted variety last time I checked.