Would you all agree that this homepage strongly imiplies that ALL their beef is grass-fed? It sure does to me.
So imagine my surprise when I opened one of the packages I bought at Trader Joe's last week, and discovered the words "Vegetarian grain-fed" in small wording on the label.
It's not the end of the world, of course. But I don't appreciate the deceptive advertising. (I also don't understand why a company that goes through so much trouble to tout the superiority of grass-fed cows would have ANY grain-fed beef in its product line!?)
UPDATE: I emailed the company two days to ask them about this, and sent a follow-up this morning. So far, no reply. (How can anyone think that's a good business practice?!)
UPDATE #2: The company never responded to the original email I sent last week, or the follow-up I sent two days later. So today I called and was told that sometimes they will release grain-fed roast beef when grass is "not available." This, despite serveral claims on their website about how all their beef is grass-fed. And you have to read all the wording on the package very closely to make sure you know what you are getting. I'm pretty disappointed in this company, I must say.