To the powers that be, PLEASE edit this and forgive me for being cryptic. This is my business and I cannot disclose certain things. I have been sitting on this for 2 weeks debating whether to even bring this up here but here it goes.... I was contacted directly by a celebrity who claims to be passionate about helping people lose weight and achieving optimal health. He will be appearing at a convention and was referred to me by a mutual Hollywoood friend. He wants me to be his "point-man". If anyone asks him about working out and nutrition, he will send them to me at one end of his table so he can continue to pose for pics and sign autographs. We have talked many times, emailed etc and have somewhat bonded. He is kind of testing the waters about getting involved in "the next big thing" which I was made privy to. Its garbage. But, he has tried it and found some success with it. However, over our talks and him having seen pics of me courtesy of our mutual friend, he is more than open to hearing me out. We will be together all weekend and there will be MANY celebrities at this thing he will be introducing me to, many of which keep themselves in super-sexy swingin shape.. What would you convey to someone who is in a position to speak to a broader audience of people? Keep in mind, he is not a nutritional expert, but no dummy either....
I would impress upon them the link b/w modern diseases and poor nutrition, like in the book Sex at Dawn he mentions the Waorani Indians of Ecuador with no evidence of hypertension, heart disease, anemia, internal parasites, polio, typhoid etc. This book links the diseases to domesticated animals after the transition to agriculture but the point is there is many, many cultures are who are curiously absent of the modern illnesses that plague us and these cultures are on a natural diet that includes animal meat.
Also I would impress upon someone the difficulties our gov't imposes on trying to eat healthy like the loss of the word "organic" to the graveyard of terms who have been hijacked and twisted by big food corporations. And the role of FDA in making things difficult for those who don't want to over-vaccinate their kids, the insistence of flouride in the water, etc. Also allowing Whole Foods and Wild Oats to merge was the hugest mistake. The gov't had once said that would be a monopoly but then mysteriously changed their minds about it. Where I live the whole foods here has 3 organic vegetables in their produce on a regular basis, three and there's no competition. They suck
Lastly as my third thing I would want a mindless celebrity to know (those beacons of leadership in our culture) is every mainstream diet guru has got saturated fat wrong and here's a chance to create a niche and be cool by supporting accurate understanding of it.
You said 'It is garbage.' That says it all.
Your BRAND cannot be associated with garbage if you want to be taken seriously and have a long product life cycle.
IMHO, I'd thank him for his interest and let him know you'd be ready to take him on as a client if, and only if, he is willing to step up his game and support high quality products.
Don't get swayed by the Celebrity machine, it is after all a game of smoke and mirrors.
Be real and think long term.
I would feel out the situation and toss up bait to see who bites. then slowly reel them in with more info if they're jivin with it.
even celebs are 'looking' for that one connection that makes the difference for them. plus people are almost always more willing to consider change via chance encounters and/or oddball situations, especially celebs. this is why so many celebs are seen dating non-famous people. it makes it more 'mysterious' and creates interest because of the unknown factor. the same thing is often true for people 'looking' for a mate. people love to have 'a story' for what led them down any given path. it satisfies that element within people that makes them want their personal scenario to be special and different.
anyway since i have no idea what your real situation is, i'm speculating a bit here. so what's my point with all that? well, maybe in these events where you are surrounded by celebs (especially if you are not a celeb yourself - although you could be) you can possibly be that mysterious connection for them, and what that does is get you a platform to work from. in other words, even a famous celeb would be 'all ears' if they see you as a connection to something they are either looking for and they know it, not really looking for but are open to it, or didn't know that they weren't looking for it but they are now because of you.
"what you say" from that point will vary based on who you're talking to, but it sounds like people respond well to your image (your physique/body I'm assuming). no shame in playing off of that. whatever works, right? tell them what you eat and why. tell them of several specific examples of how conventional knowledge on food has gotten off course and use common sense reasons to ground your claims. I believe the biggest hurdle to clear is often that logically thinking people will usually think this first about you if they sense that you are spouting absurdities: "How is it that YOU would know about this while 'everybody' else is fooled?"
An example of how I sometimes try to overcome that: I will often tell people that eating real butter is so much healthier than substitutions made with vegetable oil. Then I will back it up with a splash of logic, saying that over 100 years ago, nobody used vegetable oils becuase they didn't exist. Then I will mention that scientist Ancel Keys publishsed false data back in the 50's that scared people away from saturated fats and we took it and ran too far with it. Now they are realizing that much of the data was wrong and that saturated fats were never a primary cause of heart disease, cancer, obesity.
Giving somebody one specific factoid to ponder for a moment that nobody else has ever told them before immediately throws them off guard and makes them believe that you have something different or special to share. It opens the door very nicely... and then you got em!
Since I will likely never know for sure, I will submit this answer believing (whether delusional or not) that some piece of this will in some way trickle through you and directly affect the life of one or more celebrities.
I think you're going to get some good answers on this, but what I wanted to say is make sure you know your science. People are going to say "but I thought animal fat was bad?". You have to be able to explain why it isn't. It can't just be a "because we're adapted to it, its good". People will believe science, not theories about cavemen. You have to know your lipids, why grains are bad, why excess fructose is bad, why conventional dairy is bad, why saturated and monounsaturated fats are good, etc. etc. I would maybe even print out a few of Stephan Guyenet's posts (with his permission) because they're well written, scientific, and he uses a lot of references. The Perfect Health Diet has a lot of references as well, and is pretty well written.
Not everyone will be interested in the science. But those are the easier ones to convince anyway.
I would tell them what I just told my sister, that going gluten free is probably the number one most important thing someone could do for their health. I started out trying to get her to have her neighbor that was recently diagnosed with MS to google Paleo & MS and she was hesitant. So I told her, just to start with gluten free.
I think it's an easy concept to understand and there are a lot of gluten free products available (that I wouldn't eat, but at least they give nOOBs some options). It's a great starting point for Paleo. Smart people will start researching and find out even more.
Ask them to spearhead a chain of grocery stores that are comprised only of the outer isles of typical stores. Ask them to first target areas that are "underserved" (rural, inner city, etc.) Ask them to make them affordable or pay what you can.
They can call the stores "The Periphery".
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