Celebrity endorsement of scientology didn't help their cause. Naysayers used Cruise and Travolta to mock that movement.
The Paleo lifestyle calls into question the whole organization of our civilization which in effect threatens the ruling class that has arranged and perpetuated this economy, imbalances and all.
Too many of their dollars are at stake, food corps dollars, insurance co. dollars, pharmaceutical industry dollars. The food companies own vast tracs of acreage throughout the United states. What they are selling and getting subsidies to grow amounts to hundreds of billions in capital every year and very little of it meets the standards set by advocates of the paleo diet.
They have sponsored and manipulated research, bought up scientific journals, funded accredited schools so they can control the curriculum and indoctrinate an army of future MD's, RD's and other medical professionals. If you play the game, they can still marginalize you despite your creds. The majority of trained "experts" in science and medicine will swarm and dogpile on you to vindicate their education. Giant food corporations can hide behind bad research and stake claims on the scientific authenticity of every article or finding large and small despite the fact that so much of what they pump into the mainstream media is so unscientific in so many ways. They can bury your work and continue to disseminate bad info. through their media channels.
We have been dreaming of a new way of life for generations, one where we have more free time more resources and greater health. We have always valued self-sufficiency and independence yet we remain complacent when it comes to growing our own food and investing in local communities.
And they control science.
And people believe that facts are facts and all science, proven.
Science will never be seen as a body of knowledge that is constantly changing, adapting and in flux.
It is the lynchpin of the establishment.
They use it to get what they want and keep what they hoarded.