Similar to how non-magic folk are referred to as "muggles" in the Harry Potter books, what should we call non-paleo folk?
Let's just call them friends. Each of us - unless we were born to nutritionally enlightened parents - came to a paleo diet from another way of life. Heaven knows I've done and ate it all, from SAD to vegetarian to vegan to raw foods, finally settling on paleo as the right fit. My personal results speak for themselves, and I've found myself helping others into a paleo diet or at least exploring the possibilities because of my willingness to start at the beginning, to tell my story.
Since we all start somewhere, let's meet those not on our path (yet!) with kindness.
Just as the Genghis Khan did, we should refer to our grain-eating neighbors of weak body and mind as "cattle."1