I know we all mostly love our Kerrygold round these parts, so I was interested to see their new spreadable product - Kerrygold with olive oil: http://goo.gl/RgQBX
Unfortunately, when I got this home and actually read the back of the label [yes, I know it would have saved me money had I done it in the shop] it contains 20% "vegetable oil" as well as the grass fed butter and OO...
I can't help feeling a little let down by Kerrygold to be honest. :/
Kerry Gold ... let's be honest here... what is the source of our information that they only use milk from grass fed cows anyway??
Once a big company successfully "brands" itself and has people thinking it's God's gift to ... whatever product category it competes in ... it is economically incentivized to reduce costs and ramp up production, with the almost inevitable result of a loss of quality or quality control.
Kerry Gold brand doesn't care about your paleo diet, Harry.
By the way, my definition of spreadable butter: butter that's been sitting out on the counter long enough to reach room temp.
That is such a shame. In Ireland they proudly have a big label on their spreadable butter that states 'No vegetable oil'. This leads me to think that they know some of their customers buy their product to avoid veg oil.
Maybe drop them an email letting them know your feelings:
Hi Harry, I live in Northern Ireland but I don't buy Kerrygold. I think the best easily available butter in the UK is the organic grass fed Yeo Valley stuff. I'm not sure if Sainsbury's organic butter is grass fed, I used to use it before I did the whole paleo thing and it's tasty, but the Yeo Valley credentials seem the best to me. I saw that Yeo Valley are doing a spreadable thing- I didn't look closely but it's made with organic sunflower oil- yuck. I prefer to just cook gently with butter or find a chunk of it softens up nicely on hot food.