I'd always spent a lot of time and money searching Australia for grass fed beef. At the AHS I met an amazing Aussie Doctor (wish I swapped contact details) and when I asked him where he gets grass fed meat from, he told me that 97% of meat in Australia IS grass fed anyway! Which does sound believable...
Since I got back I've been trying to substantiate this claim, but I'm not having any success.
One of the two major grocery stores Coles, says this on their website: -
Coles source both grass and grain fed cattle depending on seasonal quality. When rains are good, cattle are fed on grass. Being high in beta carotene, this is transferred to the meat and is why the fat is cream in colour. During drier times, grass is substituted with grain feed, and the fat has a whiter appearance. •We offers both grass and grain fed cattle depending on the seasonal conditions to source the best quality available.
I've emailed a few of the major suppliers, but haven't had any responses.
Am I missing an obvious way to find this out? (If only they had to label the meat)
It would make my year if I could find out 97% of Australian meat is grass fed...