Recently a skeptic friend of mine asked me why I ever started "The Paleo thing" in the first place.
Here was my response:
The Paleo diet has endured for over 1 million consecutive years while the USDA has been pushing the 4 food groups for merely 60 consecutive years. Which one is the fad diet? I don't know about you but I'm investing my money in the company that has been in business the longest. 1 million years of life is a pretty impressive streak, don't you think?
I think it struck a chord with him.
How would you quickly and painlessly explain why you chose to adopt a lifestyle that many people including close family and friends might view as a fad, peculiar, weird or naive?
I don't believe in selling it, but I will play along. Regardless, I don't think you can sell the entire concept and all the depth of understanding in a paragraph, so like any good marketing campaign, it needs to be succinct yet provocative to at least entice the listener to dig deeper. Oh well here goes -
"We live in an era of unprecedented technological achievement - space travel, the Internet, the ability to obliterate the world many times over. Yet as easy as it is to marvel at our magnificence, doesn't something seem awry to you? Look around you - do you think it is natural for so many people, particularly children, to be disease ridden with obesity, diabetes, cancer, and other diseases at epidemic levels? I don't. Maybe we need to figure out why, in spite of all our medical advancements, we seem to be getting sicker as a society. My grandmother always told me that an ounce of prevention was worth a pound of cure. Maybe our ancestors knew the secret and we need to get back to our roots to become healthy again. What do you think?"
I am intentionally leaving out the specifics of Paleo. If they bite, then you can go from there. Also, you asked for a sales pitch in a paragraph or less, which I did not take to be a 1 line marketing slogan. I realize this is coming across more as a TV ad than a casual conversation with a friend, but that's my professional training coming through. Oh well.
That fellow Hippocrates had a good answer for this: "Our food should be our medicine and our medicine should be our food."
"I'm just in to living longer and feeling better than everyone else. I'm kinda crazy that way."
If he believes in Evolution, then I'd challenge him to try and make logical sense of how we could have evolved to optimally run on neolithic foods like seed oils and grains and processed sugar.
Look around. The diets being pushed on us aren't working. Try going back to basics for a month. Cut out the garbage (vegetable oils, bread, refined sugar). That's my plan.
(NOTE: Stephen Hawking said that every equation he puts in a book cuts out 1,000,000 sales, so he only put one equation in Brief History of Time. An analogous situation is achieved with putting too many "paleo concepts" into a rebuttal against the Standard American Diet. At least that's my opinion. Most people tune out if you talk about Omega-3s or grass-fed butter.)
It's a good question BAMBAM, and I'm interested in seeing what others have to say, but I'm not going to answer it.
I find with some people it is simply best to just let the results speak for themselves, be happy about that, and go about your day.