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I wanted to see if this is my imagination or if any of you have noticed the same thing:

All summer, I've been buying unsalted Kerrygold that's wrapped so that I can open the package and rewrap it conveniently - the edges run along the long side lengthwise. That Kerrygold tasted wonderful - it melted on my tongue instantly when I ate it right off the knife.

Lately, however, there's been a "different" Kerrygold. It is a paler yellow than the other Kerrygold, isn't as sweet, and leaves a slight residue on the roof of my mouth after I finish eating it. The wrapper is quite different - the back closes with diagonal edges reaching closer to the center, and it's a pain to open and rewrap it so I can slice perfect slices off the side. The design on the front is also a bit different - I can't remember how now, but I think the new one appears more sliver/white overall.

I'm disappointed - I found the "new" Kerrygold at Trader Joe's, immediately noticed the difference in the taste, and went back to buying from Whole Foods. But now my Whole Foods is only selling the "new" one too!

Is this a seasonal change? A permanent one? If it's permanent - I don't like the taste1 Any recommendations for a replacement?

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interesting. I aalways ask me how it is possibble to produuce so much bbutter for whole USA and Europe from so a small island IRELAND? hhow do they do that? Andd why does it still has good numbers of nutrients? – oak0y Sep 16 2011 at 13:08
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I suggest complaining to kerrygold. I'm curious what their response would be. Was the price the same as whole foods? – Don Sep 16 2011 at 15:18
There was no change in price at either place. $2.79 at TJ, $2.49 at Whole Foods. – barefeet Sep 16 2011 at 16:42

4 Answers

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There is more beta-carotene in the Spring grass, which impacts the color of the butter. Fresh grass is also nutritionally more dense. Now that we're nearing the end of the good growing season, the taste of butter will change.

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Wow. I never would have thunk. :) – Harry Sep 16 2011 at 13:19
That's helpful, thanks. But what could explain the different packaging? – barefeet Sep 16 2011 at 13:44
I expect we're just starting to get this years Irish butter in the U.S. now. Also, Kerrygold apparently doesn't make butter all year. – Don Sep 16 2011 at 15:20
Next summer I'm stocking up and sticking the stuff I like in the freezer. – barefeet Sep 16 2011 at 18:26
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We are very sorry to hear that you are disappointed with your recent purchase of Kerrygold Butter. Rest assured that we have not changed any part of our natural, grass-fed farming methods nor to our butter production. Our Kerrygold Butter should still be the rich, luxuriant butter that you have been used to.

Would you please send us an email to kerrygold@idbusa.com with any other information that you have about the butter in question so that we can pass this onto the butter-makers in Ireland?

I would like to thank you once again for bringing this matter to our attention.

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I just sent an e-mail to the address you provided. Thanks! – barefeet Sep 19 2011 at 13:55
lol, Kerrygold must be really paleo saavy, this is the second post here from Kerrygold that I know of. – Bread-Eating Beelzebub Sep 19 2011 at 14:17
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+1 on this response to show respect for someone over there actually caring enough to answer on the board. To the person who left this message: Tell your boss that at least one person (me) will definitely buy some Kerrygold on my next trip to Wegmans. You have to constantly justify the ROI on your position, after all ;-) – karlub Sep 19 2011 at 14:55
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Just bought my first Kerrygold butter yesterday, and after seeing this response really glad I did! Always props to any company that wisely uses social networking in good ways like this. =) – Seiji Sep 19 2011 at 15:50
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FYI - I received a swift, and very nice, response to my e-mail. Ditto to you all about the responsiveness making me more enthusiastic about buying this brand. – barefeet Sep 19 2011 at 17:27
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Grass fed cows are by definition grass fed. meaning they move from pasture to pasture. each time they are moved there is bound to have different types of grass in each pasture that also change from season to season. That will change the color and flavor of both milk and butter of those cows.

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Make sure you are not buying the reduced fat Kerrygold in the plastic container. The packaging is a bit misleading. The cream content is reduced so it will taste different.

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