An obese friend of mine has just started to show some interest in Paleo. However, he's a (high-functioning) alcoholic; specifically for beer. When his doctor informed him that he would need blood pressure medication, he refused it because he would also have to stop drinking. When I said Paleo was a beer-free zone, he pulled back. I know -- that sounds like a hopeless case, right? But I have hope! He's only 42, and too young to pack it in just yet; he also has a beautiful 12 year old daughter to live for. His interest in Paleo makes me think I might be able to show him a healthier lifestyle, otherwise I wouldn't pester him or try to convince him (I try not to proselytize...honest!). But he's asking questions, so he is open to hearing more.
What do you guys think would be a good way to approach someone who wants to feel better, is interested in the concept of Paleo, but is unwilling to give up the bottle? He isn't just drinking to relieve pain, though that is part of it; he is also intensely hedonistic and just loves the buzz. Thinks he would be bored to tears without it, as well as in pain from back/joint problems.
I need some convincing ideas to throw his way while his interest is focused. Does anyone have any thoughts on how to make Paleo sound more compelling than beer drinking? He knows the health risks he's running; he figures short life + beer is simply better than long life - beer.
ETA: Thank you everyone so far for all the superb and thoughtful answers. He's tentatively agreed to try Paleo + Beer, meaning he'll stop ordering pizza, and get broccoli with his steak when he goes out to eat rather than curly fries. Baby steps. :)