I agree with majkinetor...I feel like the general american public is going to see "21 day transformation" and automatically think that the books a way to drop weight real quick, real fast...the title makes it seem as if it's a fad diet. although i heard mark talking about it on robb wolf's podcast and it seems like a good book. i just think the title is totally misleading.
This will make an excellent Christmas present for my parents who are already interested in eating paleo, but thinks it takes to much of an effort in changing their hectic and busy lifestyle after watching me IFing. Actually, I'll buy it for my sister as well!
At first I was reflexively put off by the "21 day" thing, which seemed like the usual diet hyperbole...but then I remembered that when I went Paleo, it took me less than three weeks to be absolutely, no-turning-back hooked on the positive changes in my health.
If people see that title and pick if up for the quick fix, they're going to find it this time!
I haven't read it yet but Im happy to see someone like Mark trying to make paleo/primal a little sexier. Some people may look at the title and feel like he's selling out, but I think its only necessary to reach a more mainstream audience. Im looking forward to the "6 minute paleo abs" follow up book as well!