I've been doing research on the difference of the two types of whey either grass fed or not and I have still found no "legitimate" reason other than for marketing purposes to prove it's actually beneficial to use grass fed whey.
Most grass fed whey protein's I've noticed are blends, you can identify this by looking at the ingrediants and determining the different types of proteins being used, typically some type of milk or casien isolate, which can be more anabolic, however are not easily digested. Blends usually consist of a pretty descent or great protein, however have one or several inferior proteins as well, which they don't advertise in the main labeling. When purchasing a protein you should always look at the ingredients and identify what proteins are listed, the highest profile one should be listed first if it's a blend. For instance if you purchase a protein blend and the ingredients list in this order: (calcium and sodium caseinate, milke protein isolate, whey protein isolate, whey protein concentrate, whey peptides) your getting more of the inferior protein's as the more effective proteins are listed towards the end.
In my own opinion I prefer to use whey hydrolysate which is a ultra filtered whey protein and digests rather quickly and easily making it easy to absorb into the muscles quicker. There are several brands that make whey hydrolysate and it can be purchases from $50 - $70 a unit which typically has 60-81 servings at anywhere from 24-27 grams of protein per serving which is far more effective from a cost benefit standpoint as a consumer compared to your average "grass fed whey" protein which is usually 30 servings of 16 -20 grams of protein at $55. The proteins usually only have one protein ingredient: whey hydrolysate uusally listed as the following: 100% hydrolyzed whey protein isolate.
I've worked out all my life and have been involved in nutrition since I was a kid. I'm an avid Crossfitter and the community loves to promote grass fed everything, but it doesn't mean you have to use it. Companies and enterprises are always looking for ways to create a buzz with a product and make claims that it's more effective for you when in reality it's probably not. Always keep in mind in the nutrition industry nothing is FDA approved which means you need to do your own research, by doing this you will find products that work best for you as a person or athlete.
Hope this helps, again this is just my opinion. I always like to reference this silly quote, but in this case you have to consider it when purchasing products you may be unsure of.... "Don't drink the Kool-Aid"