When I first began using coconut oil I found that the smell was near enough to make me want to shut the stove off and leave the room. After about a week of use, the smell no longer bothered me. I've noticed that different brands do have different pungencies, as Sara S. mentioned, so you might try switching things up. However, after not using the oil I found I liked best for a week or two (just fell into a routine of butter and lard), I bought a jar and again had the same smell aversion as when I first started using coconut oil. I have no idea what causes this, but, for me, after some exposure, I don't even notice it and even start loving the smell. Good luck!