Yes,people are looking to you as they see you are doing things to help yourself, and they are not. A human's first instinct when they see something in someone else, they project, and want to validate in their mind why they cannot have what you have, i.e. things, health, relationship, etc.
It happens all of the time to me as well, and my goal is to give people the right information, and then it is on them to either use it to help themselves, or they can do nothing with it, that is their decision, but at least I informed them.
Share how things work for you, i.e. eating paleo, working out, etc. but only to those who want to listen to what you are saying and do not waste time on those who never attempt to change.
Remember, society has brain-washed everyone when it comes to food, workouts, etc. Why is low fat a good diet? Because society says it is, but the only real way to lose weigh is to eat high fat, high protein, low carb diets. Grains are the devil. Sugar is the deadly of all drugs. I could go on, but thankfully I am not society, I am a pale paleo trying to help humanity out one person at a time.