Being a Marketing Consultant to B2B SMBs, I find that my highest value is setting the strategy and uncovering new revenue sources right under the client's nose, which gets me all of my clients relatively easily, but I don't get paid well enough for that particular piece of the puzzle. Because of that, I end up just folding the strategy in with whatever end deliverable the client comes to want after my recommendations (ie: conversion funnel creation/optimization, copy, automation sequences, etc), and charge a premium, but still not enough to make it all worthwhile in my opinion.
So, what I want to become World Class at is Dealmaking. At the end of the day, all of my clients really just want larger clients and big strategic partners, so being able to insert myself in that process and landing those deals is much better leverage of my time and skills.
"Pitch Anything" has been a great resource, but I'd love to hear how you make deals happen as the 4HWW really unlocked the leverage and effectiveness concepts that I'd like to master.
I’ve already implemented many of the quality of life hacks (Elimination and Liberation primarily) and am digging in deep on the body hacks (Slow Carb) currently to lose the last 30#s (of 60#s), so I’m excited to have the opportunity to dig deep on Dealmaking, hopefully with you, but definitely with others over the final 8 weeks of the year and into 2013!