I just tell them I'm a lacto intolerant celiac, people then usually smile and move to a safe distance lol! Seriously though do you remember how you felt the first time you heard "paleo"? I didn't cringe at the word I just thought it was another crackpot diet with an Atkins twist. I think some of "us" cringe now because we use it everyday and familiarity is starting to breed some contempt for the word in this context, perhaps :]. What ever it is I'm in the best shape of my life and I don't mind a little cringing for that!